Austria 
Belgium 
Canada 
Denmark 
Finland 
France 
Germany 
Italy 
Mexico 
Netherlands 
Norway 
Poland 
Spain 
Sweden 
United Kingdom 
USA 
Full time
Hybrid
Medellin , Colombia
E-Business Specialist
About the Role
Lead the process of digital strategy and operation of some of the brands of the group based on the business objectives to propose, innovate, question, seek opportunities and constantly improve the digital strategies proposed for the brand in order to achieve the established indicators. He is the main ally of the marketing teams in the region for the design and execution in digital, having a 360-degree vision of the ecosystem (Paid, owned and Earned media), leading the alignment, interaction and relationship of the brands with other areas for the realization of digital projects that add value to the business.
What You Will Do
- Lead the digital planning and operation process of businesses through the analysis of behavioral patterns, frequency of publications, data analysis, investment and creative recommendations, media, results analysis, and strategy reorientation.
- Advise on digital strategy to brands in order to identify problems, opportunities and propose different alternatives for solutions, integrating all areas and strategic allies involved in the process.
Do digital market research, identify needs and consumer behavior in each category in order to detect insights that help connect the campaign and creative idea with the feelings and knowledge of the client.
Constantly follow up on the brand indicators in the different channels (owned, Earned and Paid) hand in hand with the analytics area and media agency.
Ensure the correct identification of opportunities, insights and compliance with the indicators proposed in the strategy.
Review the communication plans of our Web Shops in all countries of the region to identify opportunities for improvement in digital indicators.
Propose improvement actions, experiments and follow up on their results.
Advise on the design of communication plans for third party E-commerce.
Ensure an efficient digital investment in different media and design action plans that allow us to improve the execution of guidelines.
Review the indicators and performance of the creatives.
Constant monitoring of the performance of each of the paid channels and brand campaigns.
Who You Are
- Marketing/Advertising professional.
- With +3 year of experience in digital commerce and online marketing strategies.
- They must possess strong analytical skills to assess market trends and consumer behavior to drive effective business decisions.
- Proficiency in digital tools and platforms with a deep knowledge of e-commerce technologies.
- Additionally, excellent communication and teamwork abilities to collaborate with cross-functional teams in English (+B2).
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
Location
Medellín, Antioquia, Colombia