Austria 
Belgium 
Canada 
Denmark 
Finland 
France 
Germany 
Italy 
Mexico 
Netherlands 
Norway 
Poland 
Spain 
Sweden 
United Kingdom 
USA 
Full time
On Site
Milan area , Italy
Brand Manager TENA (Temporary)
For our office in Legnano (Milan) and within our BU Consumer Goods, we are looking for a Brand Manager for our TENA Brand for a Maternity Leave.
She/He will report to the Intimate Hygiene Marketing Manager Iberia and Italy and will take care of TENA Brand.
Please not this is position is referred to a temporary contract of 12 months.
What You Will Do
Develop, manage, and implement marketing strategy and plans for the GDO channel with the aim to further strengthen TENA's leadership position.
Manage product/promo launch process according to agreed plan and establish clear KPIs to monitor performances
Crafting and implementing comprehensive marketing campaigns and activations across diverse channels such as classic and digital advertising ensuring communication effectiveness and innovation in a multichannel perspective,
Ensure accurate logistic forecast in line with products lifecycle, market environment and strategy plan.
Keep track of market performance, the competitive environment, and customer feedback to continuously improve and adjust brand strategies.
One Team with M&S organization and proactively liaise and collaborate with other various functions, including Sales Support, Logistics, Regional and Global colleagues to ensure optimal alignment and effective implementation of business plans.
Assure rapid decision making, always in respect of compliance, to be reactive to market environment.
Who You Are
University degree in Business Management, Marketing or similar
You own a previous experience in a marketing role, background from the FMCG sector is a plus.
Experience in leading multiple projects at the same time
Experience in digital activities is required (e-mail marketing, content marketing & customer journey, landing page, CRM activities, …)
Fluent in Italian and English